Have you ever been on Spotify or Apple Music sat scrolling for hours trying to find new music or something you hadn't heard before. This is something that I personally find really annoying and as someone who is passionate about music, I wanted to create a brand and identity for an app and company that allows those musical stars who haven't got a record deal yet to shine.
I created a variety of aspects for the brand including a branding package, visual identity within marketing and also a long business plan and strategy. I also proceeded in the creation of UIĀ and UX design elements for what the app would look like through Sketch.
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/c9ac27e9-5595-49ef-a07b-fe7b14f563ac_rw_1920.png?h=d2f41a355dfe91c7c7e989756a2583e9)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/7bcfb2f3-9242-414e-9e0a-725501ecb042_rw_3840.png?h=6dad3a323d8829ad3592530ebf005a1e)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/1ba32934-3dc1-4a6e-9072-5ca60d9657d4_rw_1920.png?h=105b43e7a5389ba9f8dd7a2473eb271c)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/0c022a29-5e8e-4d49-b88c-5cf3aa6a5552_rw_1920.png?h=45e8abd0b27fc4352c5dc7b3eef3abcf)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/60432c22-da7d-4c3b-a413-b409cb7ec62a_rw_1200.png?h=153c6123bfff5ad9bcb6320a771b8e16)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/7bbe19c2-4f47-4e6f-851e-92d25d1423ca_rw_3840.png?h=a81269e61596a4c7812197e2e0aa3d89)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/d88f630a-4c2b-4fff-85bd-b992205b6bc3_rw_1920.png?h=aa8b5fb220d8724d60d9746acd5425e0)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/4f46f38b-57f8-4f9e-b077-1f5cafcfae72_rw_1920.png?h=915220e4c6eb10b700d757c567440550)
Below shows some of the UI and UX related design I created to show what the app would look like, I also created a promo video for the app.
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/8a82e59a-ca49-4ab7-8c85-7248671b4a81_rw_600.png?h=db0512ea29fdcb5c84f0c41ff78748fc)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/a9f4bf10-d807-40c3-ba1c-b0bccea00c91_rw_600.png?h=938a4e21486aeb2bbf9372b5d171d493)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/1b332b01-8990-4d44-9045-c8b577b34918_rw_600.png?h=225f15efb967f57b724483d621c660e4)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/9f648298-742b-46b7-9395-162e9b4fb925_rw_600.png?h=71259c3f915665d98392baceaaaa9473)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/fe8498fe-ad3f-4569-bfb6-850336ded100_rw_600.png?h=31095dd4e1ee845332cb10d5e82486bd)
![](https://cdn.myportfolio.com/ff51f14b-3a26-45e1-9cb8-260891d80480/86e1ee02-fa3b-4644-8cb8-d0916790232e_rw_600.png?h=db2358ebd28cea186a298bd5ff84f6cd)